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How
to Organize and Promote the Event in Your Area
Thank you in advance for your passion and devotion to our troops, and in organizing this event in your area. At the heart of America for the Troops, is about caring for people, namely, our military, at home and abroad. We are honoring their dedication, commitment and bravery, regardless of our beliefs. I can think of no greater gift we can give the men and women of our military, than to publicly acknowledge and thank them across the nation in a spectacular event such as this.
Thank you, from my heart to yours,
Lorraine Montana, Creator/Organizer
First, you must decide where you want to hold your event. Second, fill out an application online and wait to receive confirmation from us before organizing the event in your area. The event information from each city and state will be posted on the website. As people log on, they will be able to see if there is already an event scheduled in their area, and if so, where it will be held. All communication should be directed to
www.americaforthetroops.org. There should be no other websites or email addresses regarding this event.
1. Put together a committee and begin to meet on a regular basis.
2. Enlist the help of another similar group.
3. Obtain any necessary written permission for location as
applicable.
4. Order posters and event cards/fliers from www.angelonmyshoulder.us
These are professionally printed with America for the Troops logo, mission statement and
event information to assist you with promoting the event in your area.
5. Assign committee members various responsibilities. Be sure to keep detailed notes so you will know who you’ve contacted, who has yet to be contacted, and for follow up purposes.
6. a. Send press releases to local:
Newspapers – www.onlinenewspapers.com
Go to the drop down bar that says “US Only”, click the arrow and choose,
“list by state”. Then click on the state you want to search by and it will
give you a list of links for every newspaper for that state.
TV Stations - www.newsconnect.net
Choose any one of 50 states and it will pop up links (w/ logos) of news
stations and newspapers.
Radio Stations –
www.radio-locator.com
When you first go to the website you will be on a search page, just type
in the state you want to search by and it will pop up link to all of the radio
stations for that state alphabetically.
Publications – Check your local and area publications for contact information.
* Use the press release located on this website for all correspondence.
* America for the Troops will be contacting all national radio and television networks, as well as major newspaper publications.
b. Contact local clubs and organizations to help you spread the word of our event.
Rotary and Exchange Clubs
Community Service Clubs
Chamber of Commerce
Military Support Groups
Veteran’s Groups
Athletic Groups and Sports Teams
All local military recruiting offices
Monthly utility company newsletters
Other Business or Recreational organizations and clubs
c. Contact various community events to allow you to hang posters and to distribute event cards/fliers, etc. Also, find out if they will donate space in their programs or bulletins. Use the press release located on this website for all correspondence.
Fairs
Rodeo
Concerts
Carnivals
Monster trucks
Arts and Crafts Festivals
Dirt bike, motorcycle, car and boat races
Other community events
d. Contact local businesses to hang posters and distribute event cards/fliers. Be sure to include hotels, motels, gas stations and the like.
e. E-mail: Forward this website www.americaforthetroops.org to all of your family and friends. Ask them to forward it to all of their family and friends, and so on.
I recently saw a mathematical equation (that came to me via email) on the power of “email forwarding” as I like to call it.
It went something like this:
1. If I send this web address to 30 people (30 people will be reached)
2. If those 30 people send it to 10 more people (300 people will be reached)
3. If those 300 send it to 10 more people (3,000 people will be reached)
4. By the sixth group (3,000,000 people will have been reached)
5. If they send it to 10 more people (30,000,000 people will be reached)
6. One more level of 10’s . . . (300,000,000 people will be reached)
A bit of housekeeping. . .
You may not rewrite or redesign any portion of the event name, logo, information or website. Nor can any portion, or all, of the event name, logo, information or website be reproduced or printed on any product or materials. All rights reserved. All promotional and press release materials must be received from either
www.americaforthetroops.org or
www.angelonmyshoulder.us. This has been trademarked to protect the professionalism, integrity and mission of, America for the Troops and Angel on my Shoulder.
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